Creating an effective ad title is crucial for attracting the right audience and ensuring compliance with our editorial standards. Below, we detail the recommendations and rules you should follow when crafting your ad titles:

Recommendations for Choosing Title Components

• Reflect the Core Offering: Ensure that the title accurately and concisely reflects the main product or service offered. The title should match the substance and tone of the ad’s description and offer.
• Clarity and Precision: Use clear and precise language that directly communicates the value or nature of the product or service. Avoid ambiguous phrases that might mislead or confuse potential buyers.
• Engagement and Attractiveness: Craft titles that are engaging and likely to attract the attention of your target audience. Consider what is most appealing about your product or service and highlight that aspect in the title.
• Consistency: The title should be consistent with the language and details provided in the ad’s body. This helps build trust with potential customers as they can see a direct correlation between the title and the detailed description.

Title Length and Structure

1. Minimum Words: Each title must contain more than two words to adequately describe the item or service.
2. Character Limits: Titles should be between 15 to 60 characters long. This range helps maintain clarity and focus while providing enough information to attract the right viewers.
3. Meta Tag Augmentation: If the title is less than 60 characters, the page’s meta tag will automatically include the category name and/or city name to enhance discoverability, provided the total does not exceed 60 characters.

Content Requirements

• Relevance and Clarity: The title must directly relate to the product or service being offered. Avoid vague titles that do not specifically describe the item.
• No Keyword Stuffing: Do not use irrelevant words or phrases solely to appear in more search results. The title must be readable and reflective of the content advertised.
• Prohibited Content: Titles must not include:
  • All-caps (except for acronyms or where grammatically necessary).
  • Personal contact information such as telephone numbers, email addresses, or URLs.
  • Encouragement or indication of illegal activities as per municipal, state, federal, or international laws.
  • Repetitive symbols or characters that do not contribute to clarity or understanding, and are often used to draw attention in a manner that clutters and degrades the quality of the listing.
  • For a comprehensive understanding of what is not allowed, including specific items and behaviors, refer to the full Terms of Use.

By adhering to these guidelines, your ad titles will not only comply with our editorial policies but also stand a better chance of engaging potential customers by clearly communicating what is being offered. Remember, the goal is to create a title that is both informative and appealing, within the bounds of our advertising standards.